Shifting Eating Habits Push PepsiCo to Weigh Options, Including a Split

Americans aren’t buying enough bottles of Pepsi and bags of Doritos to please the executives behind those brands, despite them lowering prices.

“We’re not satisfied with the performance in the U.S.,” Ramon Laguarta, the chief executive of PepsiCo told Wall Street analysts and investors on an earnings call Thursday.

Even though sales rose in the most recent quarter, executives at PepsiCo are under increasing pressure to improve the snack and beverage business in the United States, which has struggled as some consumers pull back on spending while others change their snacking habits altogether.

With the company’s stock down 12 percent in the past year and shares trading at six-year lows, PepsiCo is facing a growing drumbeat from some investors who want a bigger change in the company’s structure.

Article source: https://www.nytimes.com/2026/10/08/business/pepsico-earnings-splitting.html