Real Men Don’t Rent

“Boots last for a really long time,” he said. “One pair of boots for six years. When I buy clothes, I’m buying them for the long haul.”

Stanton Coville, a 29-year-old software developer in Ohio, said that he takes a utilitarian approach to his clothing, to the point that he calculates the cost-per-wear of individual pieces. After wearing a $300 pair of Japanese jeans for four years, its cost was justified, he said. His wife makes fun of him, but he has had to get the jeans repaired only once.

Gert Jonkers, the 53-year-old editor in chief of Fantastic Man and a publisher of The Gentlewoman, spoke of the double standard women face when they repeat outfits. For women, it’s thought to be a faux pas. For men, it’s unremarkable.

Women also have a harder time getting away with informality, he said; they are more liable to be judged for ignoring fashion trends.

“Last night I was wearing a Missoni jumper I’ve had for 10 years, and people were saying ‘Oh, wow, I love that jumper,’” Mr. Jonkers said. “Nobody notices that it’s from fall or winter 2008. It just really doesn’t matter.”

Pride in ownership and longevity combine to create sentimental value. Mr. Lewis said that he appreciated the way personal possessions become “weathered by the energy of your household, or physically weathered by you wearing it.”

Article source: https://www.nytimes.com/2020/01/08/style/men-rent-rental-clothing.html?emc=rss&partner=rss