A nearly extinct species of theatrical movie — a conventional drama aimed at older ticket buyers in the middle of the country — sent a reminder to Hollywood over the weekend: If you build it (properly), they will come.
“A Man Called Otto,” starring Tom Hanks as a cranky widower, will collect roughly $15 million over the four-day holiday weekend in the United States, for a total of $21 million since opening in limited release on Dec. 20, according to Comscore. That kind of sturdy debut has recently escaped pedigreed dramas like “Babylon,” “She Said,” “Amsterdam,” “Till” and “The Fabelmans,” leading to worries about the viability of dramas in theaters.
For the most part, these films have been aimed at audiences on the coasts. “A Man Called Otto,” however, was marketed toward heartland audiences. Crowds came out in places like Detroit, Minneapolis, Denver and Salt Lake City, box office analysts said. None of the top 75 theaters for the film were located in Los Angeles or New York, which is very unusual.
Ticket sales were “particularly vibrant in small-town theaters,” according to Sony Pictures Entertainment, which released the PG-13 film. About 60 percent of ticket buyers were female, and 46 percent of attendees were over the age of 55, Sony said. “A Man Called Otto” received warm reviews (68 percent positive, according to Rotten Tomatoes), with the obviousness of the plot the primary complaint. But ticket buyers loved it, as evidenced by a 96 percent positive audience rating on Rotten Tomatoes.
Article source: https://www.nytimes.com/2023/01/16/movies/a-man-called-otto-box-office.html