10 Million Watched ‘House of the Dragon’ Premiere, HBO Says.

The last time “Game of Thrones” aired, in May 2019, the series shattered viewership records but also suffered from a last-season backlash from critics and fans. Some people associated with the show — including the writer who created the “Thrones” universe, George R.R. Martin — were concerned that the backlash would turn off viewers from giving “House of the Dragon” a chance. The prequel takes place some 200 years before the events of the original series.

“House of the Dragon,” which benefited from a lavish marketing campaign, has nine more episodes this season. HBO executives will carefully monitor if some viewers sample the series and move on to something else. In early September, Amazon will premiere its own splashy fantasy series, “The Lord of the Rings: The Rings of Power.”

“I think the show will do really well,” Mr. Bloys said in an interview last month. “But it will have to do the work on its own to bring people in and to sustain the viewership.”

The numbers for “House of the Dragon” were significantly higher than they were for the finale of “Euphoria,” the series that HBO said was its most-watched show since “Game of Thrones.” The “Euphoria” finale scored 6.6 million viewers in February, and the second season averaged more than 16 million, HBO said.

Article source: https://www.nytimes.com/2022/08/22/business/media/house-of-the-dragon-viewers-ratings.html