As the Kansas City Chiefs and San Francisco 49ers go head-to-head in Super Bowl LIV on Sunday, advertisers will spend commercial breaks going head-to-head in a competition for your dollars — and coveted social-media buzz.
The cost of a 30-second spot during this year’s broadcast ranges from $5 million to $5.6 million, according to Fox, so the financial investment in these ads is significant, and the stakes are high. To that end, many advertisers released their commercials — and even trailers for them — in the days and weeks leading up to the game.
Here are the commercials that have been unveiled thus far, as tracked by USA TODAY’s Ad Meter, a ranking of Super Bowl ads by consumer rating.
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Read more about this ad on Ad Meter, and sign up to be a panelist here.
Read more about this ad on Ad Meter, and sign up to be a panelist here.
Read more about this ad on Ad Meter, and sign up to be a panelist here.
Read more about this ad on Ad Meter, and sign up to be a panelist here.
Read more about this ad on Ad Meter, and sign up to be a panelist here.
Read more about this ad on Ad Meter, and sign up to be a panelist here.
Read more about this ad on Ad Meter, and sign up to be a panelist here.
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