Apple September 2019 Event Preview
Music plays. The Apple logo dances something clever across the big screen. Then, the lights go down. Tim Cook takes the stage. Good morning. Good morning! And the September event is on.
But… what’s on, exactly?
It’s late fall and that means every tech enthusiasts hearts — or snarks — turn to Apple and the company”s annual fall extravaganza. Apple’s been putting them on since iTunes and the iPod owned the digital music world. Since 2012, though, that event has been where Apple debuts their biggest product of the year, the new iPhone, most recently alongside the new Apple Watch as well. Some years, new iPads, Apple TVs, and entirely new products like AirPods also come along for the ride.
And, for the last couple of years, it’s been held at the Steve Jobs Theater at Apple Park in Cupertino, California.
Tim Cook, Apple’s CEO, always kicks us off. Some years there’s a video or skit, an update on Apple Retail or some other aspect of the business like education or the environment. We might see Diedra O’Brien now on new store openings or augmented reality installations, Susan Prescott or Lisa Jackson on new initiatives.
Other years things are so busy, Tim just says the business is fine, and kicks us right into the show.
And, for the last few years, that’s started with the Apple Watch and Apple’s COO, Jeff Williams.
Apple Watch Series 5
Series 4 was the big iPhone X moment for the Apple Watch. The redesign. Bigger displays and the beginning of the end of the war on bezels.
It took half a decade to get there so we shouldn’t be expecting a repeat just one year later. Instead, we should be going back to relentless iteration.
I literally just wrote about the Apple Watch Series 5 so I’ll spare you the long form recap. But, based on the rumors so far, what we’ll most likely be getting are some new finishes. Or, more properly, the return of ceramic and the the introduction of titanium.
And, as I said in that video, every year since the Apple Watch launch we’ve gotten a new S-series systems-in-package — SIP as well. So, I’m interested to see what Johny Srouji’s silicon team has whipped up this year for the S5 as well.
Sleep tracking sounds another year out, even with Apple’s purchase of Beddit, and blood sugar sensors perhaps even more, despite Apple acquiring a ton of tech in that space. So, my sights remain fixed — maybe fixated — on an always-on display more.
Health and fitness are always the major focus, communications the minor, and this year, further independence from the iPhone is the watchOS 6 theme, so if there’s any new hardware to support any of that, I expect to see it it in the highlight video.
Then it’s Nike and Hermes partnership updates, if they remain unchanged and no new players have been added, pricing and availability, and Jeff out back to Tim.
Apple TV
If there’s anything new to report about Apple TV hardware, Tim will hand off to Eddy Cue, Senior Vice President of services.
Article source: https://www.technobuffalo.com/apple-september-2019-event-preview