Apple sells the AirPods for $159. The Pixel Buds happen to be priced at $159, too. It was wise for Google to do that since a product with as much technology as the Pixel Buds could cost at least $300.
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Think about the other Google Assistant-ready device from Bose. Its QC35 II headphones are $349. Yes, Bose is a premium brand. But most of us don’t need something on that level. The $159 price tag for the Pixel Buds is very inviting for casual consumers. If Google advertises the Pixel Buds effectively, the company could create great interest in them due to the inclusion of Google Assistant.
Plus, with the move away from headphone jacks, Google needs to keep owners of its own products locked into its ecosystem. The Pixel Buds work with iOS, but it’s going to be rare for an owner of an iPhone to buy them. Owners of Android devices will see the Pixel Buds as an AirPods competitor, realize they’re not so expensive due to the packed-in technology, and pick them for listening to music and interacting with a best-in-class digital assistant.
Everything about the Pixel Buds makes them special. They appear to be well-made, willing to have a private conversation with me, do the talking for me, and don’t cost a fortune. It’s not a product I ever thought I wanted, but today I ordered the Pixel Buds.
Article source: https://www.technobuffalo.com/2017/10/05/why-im-buying-the-pixel-buds-and-not-the-airpods/