tvOS 12 exposes Apple’s awkwardness in the living room

tvOS 12 shows just how awkward the company feels. By letting TV providers run wild, Apple won’t be able to reel back competition in the event it creates its own service.

The other side of that is, if Apple didn’t let them in, the Apple TV would have no real advantage in 2018.

Home entertainment is a competitive space, and it’s only gotten more cutthroat in recent years. Yet the Cupertino-based company is investing a significant amount of money in original programming with no strategy set in place for how anyone will be able to watch.

With that said, there’s one idea left that might be golden. Apple could assemble a simplified subscription.

The company would bring together its original programming with live TV and on-demand streaming. Seeing that Charter is stepping up already, maybe the two sides could work out a deal to create a joint product. After all, Charter doesn’t have a live TV streaming service.. yet.

Apple could theoretically launch a hybrid service on its own; however, that’s ridiculously expensive. The company also has been down the path of negotiating with media titans before. Most of them laughed at Apple’s ideas to rattle the industry.

Assuming that Apple’s original programming will be a money-grabbing affair right away seems laughable. No one is aware of how it’ll be distributed, and the truth is that people don’t want another subscription to pay monthly. Apple is also likely going to force its shows, movies, and documentaries to be watched on iOS and macOS devices.

As the company figures out what’s next, the Apple TV is getting better for those not named Apple. While that’s good today, it’ll be troublesome down the road when Apple wants to monetize its shows, films, and documentaries.

Article source: https://www.technobuffalo.com/2018/06/04/apple-live-tv-streaming-service-future/