Samsung’s Dull Year Has Been Saved By This Decision

The Korean company has been vehemently against the notch from the beginning, and its latest release is another loud vote against the notch. If there was any doubt about Samsung’s stance on the trend, just watch the company’s ads disparaging the iPhone X.

Samsung’s attitude toward the notch has redeemed what has otherwise been a pretty dull year for the company. That’s not to say the Galaxy S9 or Galaxy Note 9 are bad phones. But they lack the thrill and excitement that surrounded the Galaxy S8 and Galaxy Note 8. Customers have responded in kind, leading to slower than normal sales.

There just isn’t any notable innovation in either of Samsung’s new flagships. And the company’s Galaxy Home smart speaker looks like an even more peculiar release. But at least the company hasn’t inexplicably dived headfirst into the notch trend. It’s one of the few—possibly the only—company without a device that doesn’t look like an iPhone X ripoff.

In the early days of Samsung when it was repeatedly accused of copying the iPhone, the company would have likely swiped the notch and passed it off as an in-house innovation. But Samsung has changed over the past few years, confident in its own ability to innovate. To be fair, the company’s Note 9 is arguably the most complete Android phone ever, and its designs are among the most beautiful on the market.

Personally, I have no qualms with the notch. I’ve used all manner of notch-equipped smartphones this year and haven’t encountered a single scenario where I wished it wasn’t there. I enjoy the nearly bezel-less look and, in the instance of Apple’s iPhone X, can accept that the trade-off of Face ID is worth the compromise.

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