The shoes were created byÂ Pizza Hutâ€™s outsourced creative company â€œDroga5.â€Â They feature a special button on the tongue that the wearer can tap to order a $7.99 large pizza. Itâ€™s kind of like an Amazon Dash Button, but on your feet.
AdAge said the company chose basketball shoes because theyâ€™re timely with March Madness right around the corner this month. You probably wonâ€™t be able to get your hands on a pair, though. Just 64 are being handed out, and theyâ€™re only being given to â€œinfluentialâ€ folks. You know, famous types who spend their time on TV.
â€œThe bulk of these will go to influencers (and) media, just to create buzz and talk value and weâ€™ve reserved some for the opportunity for a select few Pizza Hut super fans to receive a pair of these custom Pie Top high-top tennis shoes,â€ David Daniels, Pizza Hutâ€™s VP of advertising and media, toldÂ AdAge.
The good news is us regular folks can still take advantage of the $7.99 large pizza promotion, even if we donâ€™t have the special Pie Tops shoes.