Nintendo admits Super Mario Run didn’t meet sales expectations

Revenue from Super Mario Run “did not meet our expectations.” That comes from Nintendo President Tatsumi Kimishima in a report by Nikkei, a Japanese publication.

Super Mario Run launched exclusively for iOS devices in December of last year. It hit the Android platform this week. In both instances, it offers the same payment model. Players can enjoy a handful of levels for free, but then Nintendo throws up a $9.99 paywall for the rest of the game.

There are no microtransactions after that initial purchase. $9.99 unlocks everything. Still, it’s an auto-runner, and that price is a tall order for the genre.

Don’t expect them to drop the model entirely

Article source: https://www.technobuffalo.com/2017/03/24/nintendo-admits-super-mario-run-didnt-meet-sales-expectations/