Is TikTok the new Google? Why TikTok is Gen Z’s favorite search engine

When Ashley Storino wants a new pair of black boots or book recommendations, she knows what gets results – and it isn’t Google.

No blue links for this 22-year-old digital marketer. Rather than wade through pages of search results, she opens TikTok instead, quickly scans video after video and checks the comments to make sure she can trust the content. Only when she knows precisely what she’s looking for does she turn to Google first. 

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