Everyone thinks of the Galaxy S and Galaxy Note series when they hear Samsungâ€™s name, but those arenâ€™t what lifts the company to the top. Itâ€™s the mid-range and low-end devices that pick up the slack. Flagships sell well; however, itâ€™s the more affordable options that hold up the bottom line every quarter. Other categories, like tablets and wearables, are also where Samsung remains committed. The number of companies pushing out those types of products has dropped significantly, but the South Korean giant isnâ€™t leaving them behind anytime soon.
Hereâ€™s the breakdown of the projections:
Samsungâ€™s two biggest competitors arenâ€™t expected to reach anywhere close to those numbers. Apple and Huawei are likely to sell around 200 million and 150 million units, respectively. Those companies, though, donâ€™t have as diverse lineups as Samsung nor do they have a presence in as many markets.
Although premium phones arenâ€™t the money-driver, theÂ Korea Herald says Samsung will focus more on them rather than budget-friendly phones.
The same report also suggests the companyâ€™s foldable phone, known to some as the Galaxy X, will be teased near the end of 2018. The Galaxy S9 and Galaxy Note 9 would still be the marquee launches for the year, but the Galaxy X would spark interest in upcoming innovation. And itâ€™s those types of risks that Samsung needs to take in 2018 to hold its lead in the mobile industry.