The Moto X represented the rebirth of Motorola. Google didn’t want to see one of the earliest Android partners disappear, so the company paid $12.5 billion to overhaul the brand’s strategy. Motorola could no longer act like Samsung or HTC. Rather releasing a new phone every few weeks or months, Motorola would start with one device and slowly expand its portfolio to serve different needs. The first device developed and released under Google’s watch changed Motorola for the better.
It featured a 4.7-inch (1280×720) AMOLED display, Qualcomm’s Snapdragon S4 Pro with 2GB of RAM, up to 64GB of internal storage, a 10MP rear camera, a 2MP front camera, a 2200mAh battery, and Android 4.2 Jelly Bean upgradeable to Android 5.1 Lollipop.

Motorola didn’t showcase the flashiest components, but Google did an incredible job highlighting what made the Moto X a smart purchase. The Moto X shipped with stock Android. With that, it included a custom processor to enable always-listening. Remember that digital assistants were very basic up until recently. Google Assistant, known as Google Now at the time, and Apple’s Siri couldn’t hear you automatically. They required manual activation. The Moto X, through its custom processor and Google-built software, was able to be respond hands-free immediately. What started with the Moto X is now common across all current Android and iOS devices.
Another thing that people forget is Moto Maker. Google rolled the dice on this. People often say products made in their home country are more appealing; therefore, Google thought to release a phone with heavy ties to the United States. One of the very advertisements for the Moto X came before the phone was announced. Google ran full-page ads in multiple major newspapers pointing out the Moto X would be designed, engineered, and assembled in the United States.
Although Moto Maker turned out to be very costly for Google (and then Lenovo), Motorola earned applause for the ambitious idea. Those who did buy a Moto X were thrilled to customize their phones. Other companies, even today, have been far too strict on the colors their products come in. Change is underway, though. Look at Apple and Samsung. Both companies have started expanding choices, especially for smartwatches.
Motorola’s Moto X gets ranked highly on this list because, frankly, it was ahead of its time. Digital assistants that know more about your life than you do are popping up on every device we own, and customization has become an expectation from premium products. The Moto X was the first phone to let you freely talk to it and look unique while answering.
Article source: https://www.technobuffalo.com/2017/11/11/best-motorola-phones/