The lowest end Apple laptop that can be purchased right now is the $999 MacBook Air. However, that is changing in 2018. According to reliable KGI Securities analyst Ming-Chi Kuo, Apple is planning to release a cheaper version of the MacBook Air some time in the second quarter of 2018.
For the past few years, it seemed the MacBook Airâ€™s end was inevitable. After all, it was replaced by the MacBook as Appleâ€™s marquee slim laptop and its lack of noticeable upgrades didnâ€™t make it an appealing purchase. The most appealing part of the MacBook Air was its price. In a turn of events, it appears Apple is doubling down on the price appeal of the MacBook Air.
With the cheaper MacBook Air, Apple will delve into a category it has rarely reached into: sub-$1,000 computers. Kuo states the reasoning for this is to stimulate sales on Appleâ€™s part.
The bigger question for this cheaper MacBook Air is what kind of specs should be expected. Appleâ€™s current 13-inch MacBook Air priced at $999 comes with a dual-core Intel i5, 8GB of RAM and 128GB of storage. Itâ€™s still unclear how exactly Apple would go about offering a computer that is cheaper without sacrificing too much on specs.
Kuo went on to report that upgraded AirPods are on the way and HomePod demand has been â€œmediocre.â€ The former confirms aÂ previously reported story, while the latter was to be expected given the niche category Appleâ€™s smart speaker was entering.