Apple on Monday confirmed it was has acquired Shazam in a deal estimated to be worth $400 million. The announcement comes just a few days after a report claimed a deal was imminent.
In a statement to BuzzFeed, an Apple spokesperson called the acquisition a â€œnatural fit,â€ talking up the potential for the service to work with Apple Music.
â€œApple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users,â€ an Apple spokesperson said.
Shazam is one of the industryâ€™s most well-known services, having shot to fame in the early aughts of the smartphone. The service is capable of identifying TV shows, movies, and music, and then pointing users to services such as Spotify. It has become a crucial tool for music discovery.
Itâ€™s easy to see Apple integrating Shazamâ€™s service into iOS, with a particular focus on growing Apple Music. The company may also utilize Shazamâ€™s augmented reality technology, building ARKit, which Apple introduced with iOS 11.
â€œWe have exciting plans in store, and we look forward to combining with Shazam upon approval of todayâ€™s agreement,â€ the spokesperson added.