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Opinion: With U.S. Open title in tow, could Emma Raducanu become the world’s most marketable female athlete?

  • October 16, 2021

With the shock of her U.S. Open win now worn off and the burst of publicity that came with it now her new normal, the first day of the rest of Emma Raducanu’s tennis career begins Friday.

In some ways, after all the Met Galas and James Bond movie premieres and hitting tennis balls with members of the British royal family, getting down to the business of being a true professional on the WTA tour for the first time in her career is probably a relief. 

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