Prevea Health ends partnership with Aaron Rodgers following comments about COVID-19 vaccination
no longer continue its partnership with Green Bay Packers quarterback Aaron Rodgers.
The announcement comes after Rodgers publicly made a series of misleading and false claims about COVID-19. Rodgers tested positive for COVID-19 on Wednesday, and due to his unvaccinated status will not be able to get back on the field for a minimum of 10 days.
According to the news release, Rodgers has been a partner of Prevea Health since 2012 and has acted as a spokesperson and supported the organization’s initiatives throughout Wisconsin.
“Prevea Health remains deeply committed to protecting its patients, staff, providers and communities amidst the COVID-19 pandemic. This includes encouraging and helping all eligible populations to become vaccinated against COVID-19 to prevent the virus from further significantly impacting lives and livelihoods.” the statement said.
In 2019, Rodgers and Prevea signed a four-year extension to their partnership. At the time, Rodgers had recently participated in an advertising campaign called “Senses,” which focused on what healthy looks like, feels like and sounds like, from person to person.
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Rodgers is also a spokesman for State Farm Insurance and Bergstrom Automotive. Those companies have not released any information regarding their deals with Rodgers. State farm commercials featuring Rodgers were still running as of Friday morning, according to Ad Age.
Prevea Health has more than 80 clinic and hospital locations across Wisconsin, and is partnered with six Hospital Sisters Health System hospitals in the state.
Contact Kelli Arseneau at karseneau@gannett.com. Follow her on Twitter at @ArseneauKelli.