Facing Criticism, a Gambling Company and a University End Their Deal

Last year, Caesars offered Michigan State a deal worth $8.4 million over five years to promote betting to the university community, including “Caesarizing” the tailgating space outside the football stadium. A member of the negotiating team called it “the largest sportsbook deal in college athletics.”

Caesars and two of the colleges it is most prominently involved with, Michigan State and Louisiana State, did not respond to a request for comment.

Casey Clark, a senior vice president of the A.G.A., said the marketing code, which was first introduced in 2019, was always meant to change. The A.G.A. and its member companies are “in constant consultation of how we evolve the standards we set for ourselves,” he said.

Most regulation of sports betting occurs at the state level, and Clark said the A.G.A. welcomes these new standards or something similar to them being written into law, pointing to New York, Massachusetts and Arizona, where that is already being done.

The new code, Clark said, was not an effort to stave off regulation. “Everyone involved in this business should have and does have a shared interest in an informed public and creating the right kind of protections for consumers,” he said.

Article source: https://www.nytimes.com/2023/03/29/sports/sports-betting-universities-pointsbet-caesars.html