Coming This Season: Pep Guardiola 3.0

July 31, 2022
Sport

Now, given that we have all apparently decided that wealth is an accurate measure of wisdom, intelligence and virtue, turning billionaires into our new philosophers, deviation to this orthodoxy does not seem to be tolerated. There does, though, seem to be one apposite fact missing from this puzzle: the fact that people grow up.

Children being restless and easily distracted is not a new thing. It is not a function of the social media age. There is a reason, for example, that “Tom and Jerry” was a five-minute cartoon in which animals hit each other with mallets, rather than an hourlong slow burn filmed in the style of a Nordic noir.

It does not feel impossible that, perhaps, younger people have always struggled to pay attention to games in their entirety; that they have been inclined to dip in and out; that they have preferred, for example, to consume the relatively brief clips on “Match of the Day” or an equivalent, rather than settling in with a beer and a snack to watch a whole 90 minutes. It is just that now they can get those highlights on TikTok, rather than on linear television.

There is a strange insecurity to the sports industry. It is, at the same time, a vast and overweening production, full of strut and swagger and self-importance, and yet convinced of its own impending demise. Cuban’s son will, like everyone else, get older. And as he does so, he and the rest of his generation will learn the delights of delayed gratification, to appreciate the finer arts of their chosen sports, to realize that the highlights are a gateway, not a replacement.