For the first time in its 97-year history, Time magazine is removing its logo from its cover. In its place, a directive: “Vote.”
Edward Felsenthal, Time’s editor-in-chief and chief executive, wrote in a note that the upcoming Nov. 3 elections are “arguably as consequential a decision as any of us has ever made at the ballot box.”
The issue, dated Nov. 2, features artwork by the artist Shepard Fairey of a person wearing a bandana with a ballot box printed on it, along with the aforementioned “Vote” logo. Neither presidential candidate is mentioned or featured in the design.
He described the artwork as a display of individual “voice and power by voting.”
Fairey, notably, designed the iconic “hope” and “change” posters used by former President Barack Obama in his 2008 campaign.