MTV Takes A Bold And Powerful Approach To Discuss Race On MLK Day
On Monday, MTV will atmosphere twelve hours of programming in black and white — and no, this is no random glitch.
The radio network will flog off a useful campaign, identified as #TheTalk
#TheTalk is a clever bid attempting to discharge disposition by mouth-watering and enlivening others, generally millennials, to join a contention and have vehement and ‘color brave’ conversations on race.
Beginning during 9:00 a.m. ET/PT, all programming on MTV will atmosphere in black and white, imprinting a initial time this has ever been finished in network history.
To inspire viewers to have #TheTalk, any blurb retard will start with a brief underline from some of today’s biggest informative and domestic total who share their possess personal reflections on competition family in America. Some of those names include: Kendrick Lamar, Big Sean, Ava DuVernay, David Oyelowo, Lee Daniels, Rep. John Lewis, Sen. Cory Booker and more.
“Underlying some of a blindness around disposition and influence is a miss of bargain of a story – of because we are where we are today,†MTV President Stephen Friedman told The Huffington Post.
“That’s because Martin Luther King, Jr. Day is so critical. It’s a day when we’re enthralled in a story and his good legacy, and we can demeanour behind during how distant we’ve come and, really importantly, demeanour forward during how distant we still need to go.â€
However, while this debate is positively a ancestral one, it isn’t a network’s initial try to prominence a significance of farrago with a container on a china screen.
Instead, #TheTalk is an enlargement of MTV’s “Look Different†project
“We did a investigate and found that 73% of 14 to 24-year-olds trust that carrying some-more open, constructive conversations about disposition will assistance people turn reduction prejudiced, nonetheless usually 10% news carrying those conversations often,†Friedman said. “That’s only not good enough.â€
Friedman says bargain and uncovering disposition is a initial step to opposed and addressing it — and #TheTalk is a one resolution MTV has due to assistance overpass this divide.
Especially, Friedman says, when viewers will be speedy to start these conversations after examination segments of Cory Booker deliberating how competition has influenced his ability to date, Kendrick Lamar articulate about his conversations with his father on influence or listening to David Oyelowo articulate about a disposition he confronts each day by being in an interracial marriage.
“We wish it will be a sheer and eye-opening impulse to know on one turn how distant we’ve come, though also to hear from inhabitant total how most things have not altered and how distant we need to go,†Friedman said. “I consider a assembly will be surprised.â€
Here is an disdainful video of Rep. John Lewis and his absolute reflections as partial of MTV’s campaign:
Article source: http://www.huffingtonpost.com/2015/01/18/mtv-mlk-day-programming_n_6496890.html?utm_hp_ref=los-angeles&ir=Los+Angeles