Hot Surfers Tell You To Buckle Your Seatbelt In Air New Zealand’s New Safety Video
There’s a reason Air New Zealand is deliberate one of a best airlines
While many airlines have done interesting reserve videos, Air New Zealand has incited them into an art form, transforming a imperative announcements into rarely produced, viral selling strategies.
Their elaborate Hobbit-themed video, “The Most Epic Safety Video Ever Made,”Richard SimmonsBetty White
While final year’s “Safety in Paradiseobjectifying a Sports Illustrated swimsuit models
Entitled “Surfing Safari
In further to pro athletes revelation us that we can’t fume e-cigarettes on a flight, a video shows viewers scenes from “some of a many overwhelming roller breaks and beaches [Air New Zealand flies] to,” including Malibu, California, Australia’s Gold Coast and Piha and Raglan, New Zealand.
Beyond only bolstering a company’s clever amicable media participation and promotion a destinations, a video also serves as a really wily plan for fulfilment a bottom line.
By featuring Masatashi Ohno, a renouned Japanese surfer, and Gabriel Medina, a stream universe champion from Brazil, Air New Zealand is indirectly appealing to intensity customers
“What we’ve schooled over a past 6 years,” Mike Tod, a airline’s selling director, told a New Zealand Herald
What we’ve schooled is that we wish to go to New Zealand.
Article source: http://www.huffingtonpost.com/2015/05/14/surfers-air-new-zealand-safety-video_n_7279194.html?utm_hp_ref=hawaii&ir=Hawaii