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The Darkest Super Bowl Ad You Probably Never Saw

  • February 02, 2015
  • Chicago

We all saw that Nationwide ad

It’s probable we never saw this commercial, entitled “That’s How,” given it ran locally in St. Louis. It’s an ad from a National Council on Alcoholism Drug Abuse, meant to lift recognition about St. Louis’ heroin and medication painkiller epidemic.

In a ad, a teen is seen sitting on his bed in a daze. He afterwards passes out, carrying evidently overdosed, moments before his mom walks adult to his room to find him fibbing subsequent to a bag of pills. She tries to arise him and afterwards sobs over what we assume is now a routine body. Throughout a ad, a lilting voice in a credentials sings about drug abuse, final with, “That’s how, how we OD’d on heroin.”

Watch a ad, above.

But not everybody was opposite a ad. Some were blissful only to have a mark lifting recognition about a issue:

And a National Council on Alcoholism Drug Abuse

On a website, a NCADA explains:

“In regulating a collection of play to communicate this essential law in a 60-second spot, we combined a together separation between a visible story we see on shade and a low-pitched story we hear. It is disturbing. It is jarring. It is unpleasant to watch. And we contingency compensate courtesy to it.”

Article source: http://www.huffingtonpost.com/2015/02/01/darkest-super-bowl-ad_n_6591544.html?utm_hp_ref=chicago&ir=Chicago

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