Procter & Gamble CEO says association operative to stop Tide Pod challenge

Procter Gamble says it’s operative to stop a amicable media-fuelled trend called a Tide Pod challenge, that involves teenagers eating single-load soaking antiseptic packets.

The American Association of Poison Control Centers warned final week that it had seen a spike in teenagers eating a antiseptic pods, that it says can means seizures, respiratory detain and even death.

• ‘Do not eat’: Teens warned opposite holding ‘Tide pod challenge’

CEO David Taylor called a trend “dangerous” and “extremely concerning” in a blog post Monday. He pronounced a association is operative with amicable media companies to mislay videos of people satirical into a detergent, and asked adults to pronounce with children about a hazards.

“Let them know that their life and health matter some-more than clicks, views and likes,” Taylor said.

Tide antiseptic pods line a shelves of a Safeway store in Wheaton, Md., in 2015. (Gary Cameron/Reuters)

In a initial 15 days of a year, poison control centres pronounced they have rubbed 39 cases of conscious injustice among girl 13 to 19 years old. Poison control centres rubbed 53 such cases all of final year.

The pods have generally been strike for Procter Gamble Co., that also creates Crest toothpaste and Charmin toilet paper. The association posted quarterly income Tuesday of $17.4 billion US and mercantile second-quarter net income of $2.5 billion US. Its formula surfaced Wall Street expectations.

• Tide pod challenge: teen smarts connected for risk, U of C prof says

PG has faced reserve issues with Tide Pods before.

Shortly after a product was introduced in 2012, a association announced it would emanate a double-latch lid to deter immature children from accessing and eating a antiseptic packets. Some children mistook a brightly phony 1-inch pods for candy.

To deter teenagers, PG expelled a 20-second video of NFL football actor Rob Gronkowski progressing this month revelation viewers not to feast a pods.

What should Tide PODs be used for? DOING LAUNDRY. Nothing else.

Eating a Tide POD is a BAD IDEA, and we asked a crony @robgronkowski to assistance explain. pic.twitter.com/0JnFdhnsWZ

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@tide

“What a heck is going on people?” he pronounced in a video. “Use Tide Pods for washing, not eating.”

A New York City pizzeria even launched Pied Pods because of a trend, charity rolls pressed with cheese and pepperoni and surfaced with painted cheese done to demeanour like a antiseptic pod.

• Brooklyn pizzeria cooks adult ‘pied pod’ calzones — Tide pods we can indeed eat

Article source: http://www.cbc.ca/news/business/tide-pod-challenge-procter-gamble-1.4500039?cmp=rss