New York Times Reports a Gain of 180,000 Digital Subscribers

The Times reported 9.107 million subscribers at the end of the first quarter of 2022. That number was revised in this quarter’s results down to 9.01 million.

A key part of The Times’s strategy is making a distinction between subscribers and subscriptions. One subscriber may have a subscription to more than one of the company’s products, which include The Athletic, Cooking and Wirecutter. The Times is betting on bundling digital offerings with its news report to reach new audiences with a variety of interests.

In the second quarter, the company had its highest-ever number of new subscribers to the All Digital Access tier, which includes The Times’s news report, Games, Cooking, Wirecutter and The Athletic, Ms. Levien said.

The net gain of 180,000 digital-only subscribers was a 70 percent increase from the second quarter of 2021. The company added far more in the first quarter of the year, 387,000, but that was largely a one-time boost from The Athletic. The sports site added a net increase of 50,000 stand-alone subscribers in the most recent quarter.

Article source: https://www.nytimes.com/2022/08/03/business/media/new-york-times-quarterly-earnings.html