Nature’s Mix removes cancer explain from granola tag after Marketplace review into ‘superfoods’

Nature’s Mix, a association that creates granola with quinoa that it markets as a “superfood” and that enclosed a nourishment tag that claimed quinoa “prevents cancer” has private a explain after a Marketplace investigation.

The aged nourishment tag on Nature’s Mix Superfood Granola with quinoa listed a array of supposed health advantages compared with a grain: appetite booster, nap aid, controls blood sugar, curbs food craving, weight control, reduce cholesterol, prevents cancer.

The granola was one of about 100 equipment CBC’s consumer news module purchased to examination health claims done on several products with mixture mostly marketed as supposed superfoods.

Part of a aged nourishment tag on Superfood Granola with quinoa attributing a array of health advantages to a pellet quinoa, that is one of a mixture in a product. (CBC)

After Marketplace reached out to Nature’s Mix, the Cambridge, Ont.-based association wrote that it pulled a Superfood Granola with quinoa from shelves and would examination a nourishment labelling on that product. The association pronounced it worked with the Canadian Food Inspection Agency (CFIA), that is obliged for policing health claims on food products, to significantly revise the label, stealing all disease-prevention claims.

In an email to CBC News, Nature’s Mix owners John Gaya wrote that it was never a company’s goal to trick business and “it was an honest mistake.”

• Marketplace puts 3 ‘superfoods’ to a test
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There is no law in Canada on what can or can’t be called a “superfood,” but Health Canada’s website does clearly state that food companies can't make ungrounded claims that mixture in their products forestall critical diseases such as cancer.

Vasantha Rupasinghe studies a nutritive advantages of food during a Department of Plant, Food, and Environmental Sciences during Dalhousie University in Halifax and says Health Canada and a CFIA, which share shortcoming for ensuring that food labels are accurate, should moment down on use of a term.

Part of a new nourishment tag Nature’s Mix pronounced it is putting on a Superfood Granola with quinoa. (CBC)

“Consumers trust when we see a word ‘superfood,’ it is improved than other unchanging food,” he said. “There is no systematic clarification for a ‘superfood,'”

• Marketplace wants to see the labels that regard you. Share them on Twitter, Facebook or email us: Marketplace@cbc.ca

Rupasinghe pronounced other countries have stricter manners that assistance conduct open perceptions about what dishes are healthy. In a European Union, he said, a word is criminialized altogether on labels.

The CFIA’s Aline Dimitri pronounced consumers contingency protest to a CFIA before a group can step in to examine a sold label.

With regulations that are about half a century old, a labelling routine is due for on overhaul, she said.  

“Labelling is one of those areas that we’re also looking to modernize,” Dimitri said.

Ingredients such as chia seeds, hemp, acai berries and quinoa are mostly marketed as supposed superfoods (CBC)

Article source: http://www.cbc.ca/news/business/natures-mix-label-1.4365399?cmp=rss