Juul Bought Ads Appearing on Cartoon Network and Other Youth Sites, Suit Claims

The lawsuit comes at a time when Juul is struggling to improve its reputation. K.C. Crosthwaite, who replaced Kevin Burns as chief executive in September, stopped sales of most flavored e-cigarettes ahead of the recent F.D.A. flavor ban.

Juul, like other e-cigarette companies, has until May to apply for F.D.A. approval to stay on the market. The F.D.A. will consider several factors, among them, whether Juul can keep its products out of the hands of minors.

Earlier this week, the state of Pennsylvania sued Juul, alleging that the company misled consumers about the addictive nature of its liquid nicotine pods and marketed them to youths. Josh Shapiro, the state’s attorney general, asked the court to ban Juul, or, barring that, ban all non-tobacco-flavored Juul products.

Arizona, California, Illinois, Minnesota, Mississippi, New York, North Carolina are among the other states that have sued Juul over its marketing practices, as well as the District of Columbia.

Article source: https://www.nytimes.com/2020/02/12/health/juul-vaping-lawsuit.html?emc=rss&partner=rss