Jeffrey Katzenberg and Meg Whitman Gamble $1.8 Billion on Quibi

Stay-at-home mandates have complicated the rollout, with meetings held via video conference. “Even though Zoom is great, I can’t really read the body language in the room,” Ms. Whitman said. “And that has always been an important part of how I gauge who is doing what to whom and how things are working.”

Mr. Katzenberg and Ms. Whitman had an easy time making deals partly because of the terms they offer: The company pays for production costs and licensing rights, allowing the creators of Quibi programs to retain copyright, meaning they can sell their work to another platform or network after a set number of years.

Nicole Clemens, the president of Paramount Television, received an offer from Quibi for “When the Streetlights Go On,” a script about the aftermath of the murder of a suburban teenager that had once been shot as a Hulu pilot. “It was an incoming call,” Ms. Clemens said, “which is always nice to get.” The Quibi version will be part of the Monday launch.

Writers who sign on have to follow a rule of Mr. Katzenberg’s: They must end each installment with a cliffhanger. Nick Santora, the writer of “Most Dangerous Game,” an action film starring Liam Hemsworth and Christoph Waltz, described hitting those marks as “hard but exhilarating.” To pull it off, he refashioned his 48-page pilot script, initially written for NBC, into a 150-page screenplay with a climax every 10 pages.

“When you’re writing a regular script, and you need a scene to tell a certain arc in your story, and it takes 12, 13 pages, it’s no big deal,” he said. “You can’t do that in Quibi. Once you get to page 10, you’re done.”

Article source: https://www.nytimes.com/2020/04/05/business/media/quibi-streaming-app-jeffrey-katzenberg-meg-whitman.html