Are Crumbl Cookies the Best or the Worst? It Doesn’t Matter.

On a sunny Sunday afternoon, dozens of cookie lovers descended on the Upper West Side of Manhattan. They crowded into a small Crumbl storefront, which looked like an Apple store but smelled of Funfetti. They placed their orders on white tablets and snapped photos of their millennial-pink boxes of cookies.

Down the street at the original location of Levain Bakery, arguably the most famous cookie purveyor in New York, there was, astonishingly, no sign of the line that normally stretches half a block.

Connor Coleman, an artist who lives in the area, said he had tried cookies at many bakeries in New York, but Crumbl is his favorite. “Unless I am making them myself, this is the only cookie place I go to,” he said.

He bought four cookies, including a Nutter Butter-flavored model. Like most of Crumbl’s offerings, it was plump, doughy, intensely sweet and topped with a thick clod of frosting. Each cookie, baked on site, costs between $4 and $5 and can easily serve four people (you can even buy a cookie slicer). And each week brings new roster of flavors, like caramel popcorn, cotton candy, Key lime pie and everything bagel.

Article source: https://www.nytimes.com/2023/04/17/dining/crumbl-cookies.html