Facebook tightens ad policies after ‘Jew-hater’ fiasco

Facebook is apologizing for vouchsafing advertisers use phrases like “Jew-haters” as a targeting criteria and for not seeing it until it was forked out.

The association is also tightening policies and collection that let businesses aim advertisements to a dual billion users, anticipating to safeguard that this doesn’t occur again.

• Is Facebook regulating all your ‘feels’ to sell we stuff?

The pierce follows a ProPublica news that found advertisers could use terms such as “how to bake Jews” to aim ads to people with those terms in their profile.

Sheryl Sandberg, Facebook’s arch handling officer, wrote in a post on Wednesday that a association “never dictated or expected this functionality being used this approach — and that is on us.”

Bad month for Facebook

It hasn’t been a good month for Facebook. The ad-targeting failure follows news that a amicable media hulk has unwittingly authorised groups corroborated by a Russian supervision to aim users with ads. The authority of a U.S. Senate comprehension cabinet pronounced Tuesday that Facebook should attest as partial of a examine into Russian nosiness in a U.S. election.

• Faceboo says expected Russian change operation spent $100K on ads compelling polarizing posts

Sandberg pronounced Facebook is holding stairs to safeguard that element violating a village standards can't be used to aim ads. This includes anything that attacks people on a basement of race, religion, passionate orientation, incapacity and other categories.

The association says it is also adding some-more primer slip to a programmed processes — a pointer that as most as Facebook wants to rest on synthetic comprehension to solve a problems, it is not utterly there yet. And Facebook is adding a module to inspire users to news abuse of a promotion systems.

“Seeing those difference done me troubled and unhappy — troubled by these sentiments and unhappy that a systems authorised this,” Sandberg wrote. “Hate has no place on Facebook — and as a Jew, as a mother, and as a tellurian being, we know a repairs that can come from hate.”

Article source: http://www.cbc.ca/news/technology/facebook-ad-policies-1.4299930?cmp=rss