Rise of a machine: New owners of Jean Machine representation relaunch after insolvency
Four months after appropriation Jean Machine, a new owners of a denim tradesman says it skeleton on “cleaning up” a demeanour of a stores as partial of an bid to woo behind customers.
Gerry Bachynski, boss and CEO of Comark Services Inc., says renovations will start this tumble during some locations that will embody new light fixtures and repainting, all in a hopes of reinvigorating a association that has been around for 41 years — a lifetime in Canadian retail.
“Customers are going to see something that is different,” he said. “My personal affinity is let a sell do a talking, open adult a storefront, light, bright.”
Bachynski says over a past few years, business have expel aside jeans in foster of some-more gentle leggings and yoga pants. But he thinks denim is staid for a comeback.
“In a final year, year and a half, we’ve seen a resurgence in denim sales,” Bachynski said, disappearing to yield specific sales total for Jean Machine.
“Denim stands out since everybody relates to carrying jeans, wearing jeans and wanting to wear jeans.”
Founded in 1976, Jean Machine has 30 stores in Ontario. Comark’s primogenitor company, Vancouver-based Stern Partners Inc., acquired Jean Machine in Mar for an undisclosed volume after it finished adult in failure insurance following years of shrinking sales.
Bachynski, whose organisation also oversees a series of other companies including denim tradesman Bootlegger, says shoppers gave adult on jeans for infrequent jaunty options popularized by brands like Lululemon and a Gap.
In response, jeans manufacturers have started producing some-more relaxed, comfortable, stretch-fit denim, he said.
It might be working.
Sales expansion for reward brands
According to marketplace investigate organisation Euromonitor, Canadian shoppers returned to denim in 2016, as a trend towards yoga pants, leggings and lane suits began to uncover signs of decline.
Last year, sales of super reward jeans for brands such as Rock Republic and 7 for All Mankind increasing by 4.3 per cent to $173.4 million after years of small or no growth, while in a U.S. they fell by 8 per cent, Euromonitor said. The arise was attributed to an liquid of retailers in Canada such as Nordstrom and Saks Fifth Avenue as good as a diseased loonie.
Earlier this month, True Religion, cited by Euromonitor as another instance of a super reward jean brand, filed for failure insurance in a U.S. and announced it was shutting 27 stores following years of lagging sales. The code sole jeans famous for a heading horseshoes emblazoned on a behind pockets that could run upwards of $500 for a pair.
Retail consultant Farla Efros says a categorical reason for a discrepancies in consumer ardour for denim in a dual countries is that a U.S. marketplace is oversaturated.
In a box of True Religion, a code is not usually sole in dialect stores like they are in Canada, though also in stand-alone locations underneath their possess banner.
“They were cannibalizing their stores, and we only don’t have that here in Canada,” pronounced Efros, boss of HRC Retail Advisory.
She also remarkable that in terms of sell trends, Canada is mostly deliberate 3 years behind what happens in a U.S., definition that such a downturn still has time to strike here.
Article source: http://www.cbc.ca/news/business/jean-machine-1.4223898?cmp=rss