Hollywood’s superhero boom ended years ago. Spidey apparently didn’t get the memo.
Sony Pictures said on Saturday that “Spider-Man: Brand New Day,” its 11th big-budget Spider-Man movie since 2002, was on pace to collect at least $325 million at the North American box office from Thursday through Sunday. That would be one of the biggest domestic openings ever, ranking only behind Disney’s “Avengers: Endgame” in Hollywood’s history books. (“Endgame” generated $357 million in 2019, or about $467 million after adjusting for inflation.)
Directed by Destin Daniel Cretton from a screenplay by Chris McKenna and Erik Sommers, “Brand New Day” was expected by analysts to sell about $550 million in tickets overseas, for a global opening total of roughly $875 million. (Ticket sales are split roughly 50-50 between studios and theaters.) Sony spent an estimated $225 million to make the PG-13 movie, not including marketing costs.
To meet demand, some multiplexes in the United States were devoting nearly half of their weekend showtimes to “Brand New Day,” double what is typical, even for an event film. At some locations, screenings began as often as every 15 minutes.
Article source: https://www.nytimes.com/2026/08/01/business/media/spider-man-box-office-superhero.html