How Taylor Swift Got Fans to Sign Up for Their First Credit Cards

For other young fans, getting their first credit cards allowed them to pay for shows they couldn’t immediately afford.

Leah Garcia, a 21-year-old college student who lives in El Paso, is a fan of artists like Mr. Styles, Dominic Fike and The Driver Era. She recently spent around $800 on tickets to their shows using her first credit card, a Discover card.

“A lot of artists that I’m really into started announcing tours and I was like, ‘Oh god, I don’t have the money in my bank account right now to buy tickets,’” Ms. Garcia said. “So I decided to open up a credit card just because I thought it would be easier access to be able to buy the tickets.”

Ms. Garcia said she consulted with her mother, who explained to her how to use the card responsibly and told her not to use it just for concert tickets. Ms. Garcia said she had so far paid off her credit card before the bill was due with money she made from babysitting.

Nyazia Martin, a 28-year-old graduate student who lives in Louisville, Ky., saw Reba McEntire at a concert in October and had such a good time that she applied for her first credit card to buy a ticket for another show in Indianapolis. Before signing up, she researched the best credit cards for students and decided on a Discover card with a $500 limit.

Ms. Martin, who said she was discouraged by her mother from getting a credit card growing up because “it led to money issues,” spent about $280 for the ticket and also used the card to buy new red boots for the show.

“It just feels like my Reba credit card,” said Ms. Martin, who planned to pay off the balance in three installments.

Article source: https://www.nytimes.com/2022/12/24/business/taylor-swift-tour-capital-one.html