Here are six takeaways from the August jobs report.

If there is such a thing as an It Girl in venture capital these days, Li Jin would fill the bill. She sits at the intersection of start-up investing and the fast-growing ecosystem of online creators, both of which are red hot.

She formed her own venture firm, Atelier Ventures, last year and has raised a relatively small $13 million for a fund, but Ms. Jin was among the first investors in Silicon Valley to take influencers seriously and has written about and backed creators for years, Taylor Lorenz reports for The New York Times.

A Harvard graduate who was inspired by the ideas of Friedrich Engels and Karl Marx, Ms. Jin, 31, is also aggressively pro-worker. She has made it clear in podcasts and her Substack newsletter that creators should get the same rights as other workers. Among the ideas she has championed is a “universal creative income,” which would guarantee creators a base amount of money to live on.

Now as large venture capital firms flock to influencer start-ups, and as Facebook, YouTube and others introduce $1 billion creator funds, Ms. Jin’s track record has made her a go-to business guru for many digital stars who are trying to navigate the fast-changing landscape.

Hank Green, 41, a top creator on YouTube and TikTok, said he often tossed ideas back and forth with her by phone. Markian Benhamou, 23, a YouTuber with more than 1.4 million subscribers, credited her with understanding what creators go through. Marina Mogilko, 31, a YouTube creator in Los Altos, Calif., said Ms. Jin “started the whole creator economy movement in Silicon Valley.”

“She was talking about the creator economy years and years and years before anyone else was,” said Jack Conte, a co-founder and the chief executive of Patreon, a crowdfunding site for content creators. “She really sees the future before other people do.”

Article source: https://www.nytimes.com/live/2021/09/03/business/economy-stock-market-news/