Brandiose Rebrands the Minors With Names Like Trash Pandas and Yard Goats

“Since we started playing home games, we haven’t been able to keep up with the demand of our online orders and having stock in the team store,” said Lindsey Knupp, the team’s vice president for marketing, promotions and entertainment.

Success like this is nothing new for Brandiose, the sports marketing company behind the team’s merchandise boom. The Trash Pandas are following a game plan used by teams like the Amarillo Sod Poodles and the El Paso Chihuahuas, both in Texas, and the Hartford Yard Goats in Connecticut. It is a branding style that has drawn some eye rolls from critics concerned about too much uniformity from team to team, but one that has proved wildly popular.

Brandiose, which is based in San Diego, began when its founders, Jason Klein and Casey White, designed their high school’s mascot. That led to more high school logo work and to the pair eventually working out of their college dorm room. At the suggestion of a licensing colleague, they turned their hobby into a business.

Article source: https://www.nytimes.com/2021/08/10/sports/baseball/brandiose-trash-pandas.html