These athletes already have plans to monetize their name, image and likeness
NCAA board of governors approved temporary rules Wednesday that will allow schools outside of those states to determine how to enact their own rules.
Athletes across the country already are positioning themselves to take advantage when the switch is flipped and they can be open for business. Some have spent years cultivating their social brand. Others are dipping their toe into these waters created in this new era of NCAA athletics.
A look at some of the big names already making news:
Jordan Bohannon
The Iowa men’s basketball player was one of the prominent players who met with NCAA president Mark Emmert last March on this issue, so it is no surprise that he is being aggressive in his approach to profiting off his NIL. Last week, Bohannon posted mockups of T-shirts he planned to sell. List price is $33.
Spencer Rattler
The Oklahoma quarterback announced on social media his intentions to donate a portion of whatever might earn via NIL to those in underserved communities.
“We as players must use our platform and this new NIL opportunity to do good in the world,” Rattler wrote. ‘I will donate a part of any earnings I receive to help underserved people and underserved communities.”
Graham Mertz
The starting quarterback for Wisconsin who soon will start his second season, Mertz went public with his intent to participate in the possibilities of NIL by releasing his personal logo on Twitter.
Female athletes in Florida
Milner Technologies has decided to form a relationship with four female athletes in the state of Florida, according to a story in the Miami Herald.
The company will initially outlay $10,000 to be shared by the group — Miami volleyball player Taylor Burrell, Florida State soccer player Jaelin Howell, Central Florida track athlete Rayniah Jones and Florida gymnast Trinity Thomas — starting Thursday. Should the endorsement deals be successful, the company is open to further investment.