AMC Theaters and Universal Brawl After ‘Trolls World Tour’ Is Online Hit

NBCUniversal, which is owned by Comcast, has been itching to shorten or eliminate the exclusive period given to theaters for some time, in part because it would allow the company to reduce marketing costs. (Studios currently mount separate campaigns to support the arrival of films in theaters and then later in homes.) Such a move would also lift Comcast’s core cable division and, perhaps, help the company’s upcoming streaming service, Peacock, gain traction in the marketplace.

Article source: https://www.nytimes.com/2020/04/28/business/amc-universal-trolls-theaters-coronavirus.html