Fitness Instructors Flock Online to Pump You Up

Home workout posts on Instagram feeds and stories in the United States increased over fivefold on March 18 compared with a few days prior, a Facebook company spokeswoman said, which was around the time governors in some states began imploring people to stay home. (California was the first to order all residents to stay home, effective March 19.)

Facebook Live has thousands of options, as well. Nike has made its premium content free through mid-June, and Chris Hemsworth, the actor, recently made his Centr app free for six weeks, and as a result, views of workouts, articles and recipes have nearly quadrupled.

Even lesser-known trainers and studios are going live and finding an audience. Nic Knerr, 36, and Scott Forrester, 29, teach high-intensity interval training classes at Circuit Works in Santa Monica, Calif., where they’ve cultivated a devoted client base thanks to their James Harden beards, goofy humor and upbeat attitudes. That same flavor is now available, live, six days a week, on their new joint Instagram feed (@homewerkbnc). They are averaging 10 to 15 students per class.

Article source: https://www.nytimes.com/2020/04/12/sports/coronavirus-fitness-trainers-workouts.html