Miley Cyrus and MAC Cosmetics collaborate on $10M donations amid COVID-19 pandemic
Miley Cyrus and MAC Cosmetics collaborate on $10M donation to 250 local organizations amid COVID-19 pandemic
Miley Cyrus and MAC Cosmetics are working together to help those in need.
The Wrecking Ball singer, 27, and the brand announced the collaboration Thursday, as they aim to earmark $10 million from their annual Viva Glam campaign toward 250 local organizations nationwide heavily impacted by the coronavirus.
Among the services include the delivery of food, treatment of patients and spreading awareness about medicating and treating the condition.
Dynamic duo:Â Miley Cyrus and MAC Cosmetics announced a collaboration Thursday, as they aim to earmark $10 million from their annual Viva Glam campaign toward 250 local organizations nationwide heavily impacted by the coronavirusÂ
Cyrus, who’s dating Australian musician Cody Simpson, confirmed the philanthropic pairing on her social media streaming series Bright Minded: Live With Miley Cyrus.
The We Can’t Stop singer, who’s a one-time spokesperson for the makeup brand, also issued a statement making clear her enthusiasm for the charitable venture.
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‘I am so proud to have been chosen to announce MAC Cosmetics efforts, because MAC Viva Glam has a special place in my heart,’ Cyrus said. ‘I was Viva Glam ambassador in 2015 and had the opportunity of volunteering at LGBTQ LA which one of the mac viva glam grantees that will be getting this funding.’
She said that ‘the VIVA GLAM efforts are only made possible by the continuous support of the MAC community and those who purchase a VIVA GLAM lipstick of which 100% of the proceeds goes towards these local organizations.’
Past ties:Â The We Can’t Stop singer is a one-time spokesperson for the makeup brandÂ
Fun time: Miley was seen at an event in LA in January 2015 for MAC’s VIVA GLAM
Admirable: The brand announced the collaboration on Thursday
‘To get involved you can purchase any current shade of the current lipstick or send a virtual kiss to those on the front line via twitter or Instagram with hashtag #vivaglam.’
MAC’s Viva Glam started in 1994 to help in the fight against the AIDS epidemic.
The international COVID-19 pandemic has impacted a number of celebrities, as Tom Hanks and Rita Wilson, Idris Elba, Andy Cohen and Prince Charles are among the notable names who have tested positive.
Musicians who have tested positive for the virus include singer-songwriter Jackson Browne, singer Natalie Horner, opera singer Placido Domingo, Bon Jovi keyboardist David Bryan, Fountains of Wayne Cofounder Adam Schlesinger died earlier this week of complications from COVID-19.
As of Thursday, the death total for COVID-19 – declared a public health emergency by World Health Organization – had soared to 5,862 people in the U.S., The COVID Tracking Project reported, with 241,734 total positive diagnoses.Â
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