Air in a bottle? How companies sell Canadian nature

When dual Edmonton group started bottling and offered atmosphere from Banff and Lake Louise, Alta., some people suspicion it was a farce, though about 4 years after a duo’s stretched their line to also embody products with a country’s glacier and open waters as categorical ingredients.

Troy Paquette and Moses Lam co-founded Vitality Air after reading articles online about atmosphere wickedness and chatting about how anyone who visits Banff raves about a atmosphere quality.

“We only kind of spun it from there and thought: ‘Wouldn’t it be cold if we could find a proceed to share that with a rest of a world?”‘ pronounced Paquette.

“And that’s kind of where it all started from.”

Vitality Air’s founders and other artistic Canadian entrepreneurs are wrapping Canada’s healthy resources to fill a direct for wellness products with a uninformed twist.

Vitality Air canisters are seen in this undated welfare photo. The association has stretched their line to also embody products with a country’s glacier and open waters as categorical ingredients. (Vitality Air welfare around Canadian Press)

Some quick Canadians have tapped into a trees, bringing maple and birch H2O to store shelves, while a tender H2O breakthrough in a U.S. could shortly sputter over to a border. All these entrepreneurs surveillance their product’s healthy qualities and probable health-promoting components.

These companies follow a broader wellness trend, pronounced Amy Chung, Canadian beauty attention researcher for market-research organisation NPD Group.

Nowadays, people wish some-more honesty and sum on products and to know, for example, what they’re putting on their face, she said.

Companies tout health benefits

Much of a direct for Vitality Air comes from China where atmosphere wickedness is a critical problem.

The company’s website plays adult health angles, claiming “fresh atmosphere plays a critical purpose in a earthy and romantic wellness of people of all ages,” and that respirating in a products “is like giving your mind and physique a shot of nature.”

More recently, a association combined a line of facial mists to a website, that it calls “a healthy progression” from a atmosphere canisters. The supposed glacier myst includes “the inexperienced waters of a Rocky Mountain glaciers,” according to a site, while a “sulphur myst” is extended with sulphur from springs in Banff. One bottle costs $20.

The obscurity offers a physique and mind tranquility, and keeps people looking healthy and energized, according to a site.

Other entrepreneurs have taken a identical approach, offered a obvious Canadian part as a wellness product to a masses.

Lower Valley Beverage Company in Flesherton, Ont., produces Sapsucker, a maple tree H2O harvested from mature maple trees that it calls “a naturally pristine choice to bottled water.” The libation has 46 naturally occurring minerals, antioxidants and vitamins, according to a website.

Nine restaurants in Ontario offer a drink, and it can also be purchased during several eccentric grocers, as good as some incomparable bondage like Whole Foods Market and Farm Boy.

Burnaby, B.C.-based 52 North produces something similar: birch water.

The libation has been consumed for centuries in Northern Europe, according to a company’s website, “as a health splash with detoxifying and revitalizing properties.”

‘Back to a basics’

The trend is a delay of a food attention disturb that started several years ago when lifestyle changes like a Paleo diet, pronounced to impersonate a ancestors’ ways of eating, came into vogue.

It’s “going behind to a basis where things were still only as effective and we didn’t have all of these additional mixture and chemicals,” Chung said.

While it might seem bizarre to compensate a cost for a clearly elementary product, wellness is deliberate a oppulance now, she said.

Some of it also has to do with convenience, Chung noted, as not everybody has time to turn an impassioned do-it-yourself form of person, who concocts things like healthy washing antiseptic during home. Busy people might be some-more peaceful to compensate for these kinds of products, she said.

While a canned atmosphere might be saying some-more direct in areas where atmosphere wickedness is a concern, Chung thinks Canadians might one day welcome these products too. She points to how sunscreen makers are now touting anti-pollution sunscreen, that protects from a object and other environmental factors, in Canada too, she said.

“A lot of trends kind of make it over here too.”

Article source: http://www.cbc.ca/news/business/canada-nature-wellness-products-natural-resources-entrepreneurs-1.4610113?cmp=rss