Toronto beauty tech organisation ModiFace sole to L’Oreal

French cosmetics organisation L’Oreal is shopping ModiFace, a Canadian protracted existence and synthetic comprehension organisation that caters to a beauty industry.

The Toronto-based organisation will be partial of L’Oreal’s Digital Services Factory, a dedicated network to pattern and rise new digital services for a group’s brands, a Paris-based organisation announced Friday.

“With a world-class team, technologies and postulated lane record in terms of beauty tech innovations, ModiFace will support a reinvention of a beauty knowledge around innovative services to assistance a business discover, try and chose products and brands,” pronounced Lubomira Rochet, L’Oreal’s arch digital officer in a statement.

L’Oreal, whose 34 brands embody Maybelline and Lancome as good as a namesake beauty products line, did not divulge financial terms of a acquisition.

Try beauty products online

ModiFace’s record allows business to try on beauty products such as lipstick or eyeshadow or do skin diagnoses around mobile app, online or in-store protracted existence mirrors.

The Toronto company’s record is already being used by 100 brands, pronounced ModiFace’s owner and arch executive Parham Aarabi.

The University of Toronto engineering highbrow founded ModiFace 11 years ago, and a startup now employees scarcely 70 engineers, researchers and scientists.

ModiFace will sojourn formed in Toronto, to stay tighten to a University of Toronto where it has determined investigate partnerships.

“ModiFace became what it is since of a glorious engineering talent in Toronto,” pronounced Aarabi in an interview. “And so, it creates ideal clarity for L’Oreal’s record arm during ModiFace to in Toronto and to enhance in Toronto.”

Article source: http://www.cbc.ca/news/technology/modiface-loreal-technology-1.4579542?cmp=rss