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‘We can and should do more’: Hotel industry announces $5 million, 5-year diversity plan

  • February 26, 2021
A woman checking into a hotel.

The American Hotel Lodging Association Foundation has announced a $5 million commitment and a five-year plan aimed at enhancing diversity, equity and inclusion in the industry.

“We’re announcing a bold, $5 million commitment to advance (diversity, equity and inclusion) across the industry – bringing the industry together in a unified way to help everyone in the industry who is already dedicated in this effort to build on where they are to see greater and faster impact,” Rosanna Maietta, president CEO of the AHLA Foundation, told USA TODAY. 

AHLA has 27,000 members, including 10 of the largest hotel companies, in the U.S., including Marriott, Wyndham, Hilton and Hyatt, and 80% of franchise hotels.

A task force created last year with industry executives identified four guiding principals for the new initiative including:

74% of hotels will have to lay off more employees without coronavirus aid from Congress

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