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A $750 car rental for three days? Don’t wait to book a rental car and other tips to avoid sticker shock

  • April 13, 2021

vaccinated against COVID-19.

First up: a visit to Maryland to see family they haven’t seen since Christmas 2019.

Ticket prices to Washington, D.C., for the late April trip were reasonable, but the 29-year-old California woman did a double take when she shopped for a rental car.

Costco Travel, her go-to source for rental car deals, wanted $750 for a three-day full-size car rental in Washington, D.C., more than four times the price she usually pays for a weekend rental in the district.

“It was just ridiculous,” she said.

Ball, who works in software sales, checked the tourism calendar to see if the National Cherry Blossom Festival or another big event was going on. Nothing. 

Searches for the other trips also turned up similarly eye-popping prices compared with previous years. In Newark, New Jersey, she’s paying $691 for a weekly rental of a full-size car in early August. Before the pandemic, they paid just $267 for a luxury car rental for five days for the Cape May beach getaway.

“We normally are more concerned about flight prices than we are for rental car prices,” she said. “Now it’s just the opposite.”

Why are car rentals so expensive? 

Car renters be warned: surging demand and a shrunken supply of cars equals bad economics as summer travel season looms.

The coronavirus pandemic devastated the travel industry, and car rental companies responded by shedding cars in their fleets, just as airlines did with planes. Rental giant Hertz, which also owns the Dollar and Thrifty brands, was forced to file for bankruptcy reorganization in May and quickly started selling thousands of used cars in its fleet. 

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Hertz and Enterprise Holdings, which owns the Enterprise, National and Alamo brands, say they are working closely with automakers to add cars to their fleets as quickly as possible, a process complicated by a microchip shortage that has temporarily closed some auto factories.

Hawaii; Las Vegas; Phoenix; and Orlando, Florida, have reported recent problems with availability, prices and long airport check-in lines to pick up the car. AutoSlash, a car rental search site that applies discount codes, coupons and other promotions to help travelers save money, said 18 of 20 airports in Florida were sold out of cars during many spring break weekends.

“The problem seems to be getting worse, not better,” said AutoSlash founder Jonathan Weinberg.

And it’s sure to spread beyond spring break destinations as a rush of newly vaccinated Americans resume travel, many emboldened by the Center for Disease Control and Prevention’s recent announcement that travel poses a low risk to them.

“It’s going to happen all at once. It’s going to be everywhere,” Weinberg said.

Need a rental car? Book early 

Car rentals are often an afterthought for travelers – something to do after booking airline tickets and hotels or vacation rentals.

Dawdling will likely backfire this year.

“If you do that, you’re doing it at your peril,” Weinberg said. “You’re going to pay much more.”

And those who are traveling with several people and need a minivan or large SUV, in high demand in pre-pandemic times, may be shut out.

Hertz recommends travelers book their car when making other travel arrangements this year, spokeswoman Lauren Luster said.

Weinberg booked a midsize car in January for his family’s May vacation in Bozeman, Montana. The price: $30 a day including taxes and fees. The price today: $62 a day. 

There is no risk to booking early because car rental companies don’t require a credit card or deposit to hold the reservation unless you book a nonrefundable prepaid rate to save money. (Weinberg is not a fan of the prepaid rates for most car rentals unless it’s a last-minute trip because prices change frequently, and you might lock in a higher-than-necessary price. The service monitors price changes and adjusts reservations when prices drop.)

Tips for saving money on rental cars during the pandemic

Gather every discount you can find. AAA, AARP, Costco and Sam’s Club, other membership organizations and credit card companies are among those offering car rental discounts. Check your employer, too, as corporate travel discounts might extend to employee vacations. Enter the discount codes on car rental booking sites or use a free service like AutoSlash to shop for deals. (Ball read about AutoSlash, which hunts for rental car discounts using applicable coupon codes and other promotions, and used it to get her Washington, D.C., April rental down to $336 from Costco’s original $750 estimate.)

Try different travel dates if you’re plans aren’t set. “Providing flexible travel dates in their search may also help, as it often does with airline flights,” Enterprise spokeswoman Lisa Martini said.

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