Adidas announced on Thursday, April 4, its upcoming epic partnership with BeyoncÃ©â€™s Ivy Park. As it turns out it wasnâ€™t the first sportswear brand the â€œDrunk in Loveâ€ singer met with. However, the team there did have one specific thing she was looking for in a company.
In a discussion on ESPNâ€™s The Jump on Thursday, ESPN reporter Nick DePaula revealed a story he had heard about the singer walking out on a meeting with Reebok because of the lack in diversity.
He started by walking through some of the companies the Ivy Park founder met with when looking into the chic athleticwear brandâ€™s relaunch. Other big names included Under Armour, Reebok and Michael Jordanâ€™s Jumpman. But it was her meeting with Reebok that really exemplified what it was she was looking for.
â€œThey had a whole presentation of everything â€” potential products, how this would all look,â€ he explained to the panel. â€œAnd she kind of took a step back and said â€˜is this the team who will be working on my product?â€™ And someone said â€˜yes.â€™ And she said â€˜no one in this room reflects my background or skin color and where Iâ€™m from and what I want to do.â€™ So she kind of took a step back and left and then did not come to terms.â€
The queen of mic drop moments may have just upped herself with this one.
BeyoncÃ© is no stranger to sticking to her guns, and in this case the cause that was important to her was representation behind the scenes, a key element in the fight for diversity.
As if we werenâ€™t already excited, this strong empowering devotion makes us even more psyched to see what the Ivy Park x Adidas partnership brings Us.
Sign up now for the Us Weekly newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!
Kim Kardashian Loves How This Detox Tea Keeps Her Fit
This Under-$15 Crossbody Purse With Nearly 1,800 Reviews Is Going Viral on Amazon
How to Get a Free SkinCeuticals Serum at Dermstore for Vitamin C Day
Article source: https://www.usmagazine.com/stylish/news/beyonce-walked-out-of-reebok-meeting-due-to-lack-of-diversity/