World Wrestling Entertainment (WWE) will shut down its own network and move the programming to Peacock, NBCUniversal’s direct-to-consumer streaming service, the two companies announced Monday.
The multi-year agreement will begin on March 18 with more than 17,000 hours of WWE Network programming on demand in addition to a 24/7 channel. All live pay-per-view events, such as WrestleMania and SummerSlam, will be streamed through Peacock.
Original series, including “Steve Austin Broken Skull Sessions” and “Undertaker: The Last Ride,” will be hosted on Peacock, as will archived matches dating back to the WCW and ECW days. Starting in 2022, the companies anticipate “one signature documentary annually.”
According to the Wall Street Journal, the deal is worth more than $1 billion and will run for five years.
Subscribers can purchase WWE Network through Peacock Premium for $4.99 per month. The channel currently costs $9.99 per month.
“Peacock is an innovative platform that will enable us to showcase our most significant events, including WrestleMania, and provide the extraordinary entertainment our fans have come to expect with the combination of premium WWE content, live sports, news, films, and television programs,” WWE president and chief revenue officer Nick Khan said in a statement.
WWE shows “Raw” and “NXT” already exist under the NBCUniversal umbrella at the USA Network, while “Smackdown” — which runs on Fox — will be carried on Peacock after its initial airing.
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