What makes Spotify’s Wrapped such a popular end-of-year tradition? FOMO

Obsessed with the Olivia Rodrigo album that came out this year? Did you listen to a podcast for more hours than you realized? Or have you been stuck in the early 2000s with Counting Crows on repeat?

As has been tradition since the then-titled “Year In Review” was released by the streaming service in 2015, this week marked what has been an increasingly high-profile tradition for Spotify users: Wrapped release day. It was a trending topic on social media as everyone revealed the new social cards showing off listening choices of the past year. 

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