What HTC needs to do in 2018
Maybe call it a day
The odds are not in HTC’s favor. Its cold streak has been ongoing since mid-2015. The One M9 set the company back because of an overheating processor. Then HTC scrambled to release the One A9 to make up for its mishap, but that phone was overpriced. In 2016, the HTC 10 came and went with little interest. And last year the U series was lost in the mix, too. For almost three years, HTC hasn’t produced a winner. Not a single phone has been enough to make you choose the brand over offerings from Apple, Samsung, LG, or Motorola.
Should HTC leave the mobile industry in 2018? It’s a serious question that deserves to be talked about. Pulling the plug this year wouldn’t be wise nor is it likely, but HTC should take a long, hard look at itself over the next twelve months.
2018 could be the final year in which HTC sells phones.
Yearly revenue has been declining every year since 2012. These aren’t just minor drops, either. The percentages are dropping by double-digits. Although HTC doesn’t disclose expenses or net income, we assume they’re experiencing heavy losses month after month. Life cannot go on forever like this for HTC.
Eventually, money will run out since the ship doesn’t appear to be turning around, and then it’ll crash into the ground once and for all. HTC is too good to go bankrupt and just shut down. An acquisition would be favorable since, the people who know HTC generally like HTC, and a parent company could put its patents to work. Remember that Google’s deal to acquire a portion of the mobile division didn’t involve patents, though they’ll be shared between the companies. So HTC could sell the rest of the mobile division, including patents, without any issues.
Some potential buyers that come to mind are Acer, ASUS, and Google. Acer and ASUS, two companies also located in Taiwan, would be able to gain a global presence by picking up HTC. Google, meanwhile, would get even more experience on its side as hardware becomes a priority this year and beyond. And the price can’t be too high as HTC’s performance in recent years hasn’t been too hot.
No one, especially us here at TechnoBuffalo, wants to see HTC go away. It’s a company and brand that helped give Android the boost it needed to get off the ground. Honestly, if there was no HTC, who knows where Google’s multi-device platform would be today. But you can help but think HTC’s situation probably won’t improve in 2018.
Much love, HTC. We’re crossing our fingers that 2018 is a better year.
Article source: https://www.technobuffalo.com/2018/01/07/what-htc-needs-to-do-in-2018/