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The iPhone just got a lot smarter thanks to Google

  • March 16, 2018

A couple weeks ago, Google teased the arrival of Google Lens on the iPhone. Google Lens, which can be accessed within Google Photos, is one of Google’s smartest features and is now becoming available to all iOS users.

Using Google Lens, you can point the camera at an object and you will be presented with information about the object. Through the announcement made on Twitter, the example Google provides is that of a business card. Google Lens scans the business card and then presents you with the information (name, phone number, email) and gives you the option to add it as a contact.

It works similarly with objects, books and paintings. Scan the item of choice and you will be presented with useful details of the work. Google uses the example of Coit Tower in San Francisco, which provides directions, a brief description and reviews of the tower.

Google first unveiled Lens on the Pixel 2 and Pixel 2 XL last October and is now expanding the number of devices that can utilize the feature. That just happens to be a major Android competitor in the iPhone, but Google’s goal has never been to lock down its services but to get them in as many hands as possible.

Accessing the feature on iPhone is quite simple: open the Google Photos app, choose a photo and tap on the Lens icon (a square with a dot in the middle). Then Lens will work its magic.

Be on the lookout for Lens in Google Photos as the roll out makes its way to iOS users in the coming days

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