It will soon cost more to stream Disney+, Hulu and ESPN+.
The Walt Disney Company announced plans to raise prices on both streaming services as it rolls out an ad-supported version of Disney+ this December.
Subscribers to the current Disney+ plan without ads will see the biggest increase, with prices rising $3 from $7.99 a month to $10.99 a month. A basic plan with ads will launch Dec. 8 at $7.99 monthly.
Hulu will also see a bump in price starting Oct. 10. The price for the ad-free premium plan will rise $2 to $14.99, while the ad-supported option will jump from $6.99 to $7.99.
ESPN+, the sports-friendly streaming service, will jump to $9.99 per month starting Aug. 23.
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The changes come as Disney+ continues to add more subscribers. The company said it added 14.4 million new Disney+ subscribers during its third quarter.
Disney+ isn’t the only streaming platform experimenting with an ad-supported option. Netflix, which has long pushed against running ads, said it was exploring an ad-supported tier for a lower price during a quarterly earnings call in April.
Meanwhile, the price for streaming content continues to climb. Netflix raised prices earlier this year.
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